Ideas

Ideas, judgement and craft

Articles and reflections on the renovation of luxury homes, interior design and the Madrid market, and Mónica's appearances in the press.

Full renovation of a luxury home in Madrid
Renovation · July 3, 2026

Full renovation of a luxury home in Madrid

A full luxury renovation is not about doing more, but about making everything make sense: space, light and materials in the service of how you want to live.

An architect to renovate a flat in the Salamanca District
Salamanca District · July 3, 2026

An architect to renovate a flat in the Salamanca District

Renovating in the Salamanca District means engaging with Madrid's finest residential architecture: mouldings, high ceilings and proportions worth keeping.

Interior design in Chamberí, Almagro and Justicia
Interiors · July 2, 2026

Interior design in Chamberí, Almagro and Justicia

Chamberí, Almagro and Justicia have different souls. Our interior design does not standardise them: it listens to what each neighbourhood —and each home— already has to say.

Buying a home to renovate in Madrid: common mistakes
Guide · July 2, 2026

Buying a home to renovate in Madrid: common mistakes

The best time to call an architect is not after buying, but before. Most renovation mistakes are made —or avoided— at the moment of purchase.

How much a full luxury renovation costs in Madrid
Guide · July 1, 2026

How much a full luxury renovation costs in Madrid

The price of a luxury renovation is not measured only in euros per square metre, but in decisions. Understanding what drives the budget is the first step to controlling it.

A full renovation project: phases, timescales and decisions
Process · July 1, 2026

A full renovation project: phases, timescales and decisions

A well-directed renovation is not improvised: it is ordered in phases, each with its decisions. Knowing what is decided and when is half the peace of mind.

Art as dialogue: when a work inhabits the home
Interiors · June 28, 2026

Art as dialogue: when a work inhabits the home

In a well-considered home, art does not decorate: it inhabits. It is one more interlocutor of the space.

Noble materials: the luxury you can touch
Materials · June 24, 2026

Noble materials: the luxury you can touch

True luxury is not seen: it is touched. And it improves with time.

Living Madrid: why the city wins you over
Madrid · July 1, 2026

Living Madrid: why the city wins you over

There are cities you visit and cities you live in. Madrid belongs to the second kind.

Tradition and innovation: an 1890 ceiling and light from your phone
Architecture · June 16, 2026

Tradition and innovation: an 1890 ceiling and light from your phone

An 1890 coffered ceiling and a light switched on from a phone. The luxury lies in making them coexist without friction.

Diago Home: craftsmanship, design and social purpose
Diago Home · June 30, 2026

Diago Home: craftsmanship, design and social purpose

Furniture with soul: the brand with which Mónica Diago champions craftsmanship and design, with a social commitment to the trades.

The neighbourhoods where we renovate in Madrid: Salamanca, Almagro, Chamberí and Justicia
Madrid · June 12, 2026

The neighbourhoods where we renovate in Madrid: Salamanca, Almagro, Chamberí and Justicia

We do not choose locations at random: we work on the streets that define residential excellence in Madrid.

To renovate is to elevate: why we transform buildings with history
Vision · June 20, 2026

To renovate is to elevate: why we transform buildings with history

In luxury, two models coexist. Ours seeks buildings with history and turns them into homes that can only exist here.

Buying a home to renovate in Madrid: a step-by-step guide to the process
Guide · June 27, 2026

Buying a home to renovate in Madrid: a step-by-step guide to the process

Buying a luxury home in Madrid from another country is simpler than it seems. These are the steps, taxes and financing options.